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Sincere's Mission Statement

We believe that everyone deserves a nice kitchen & bathroom in which they will look forward to going home to and enjoy.

Our mission is to provide a perfect one-stop shopping environment that's friendly and will ease the stress from our customers on making complicated decisions on home remodeling projects, as well as great prices and services in which everyone can afford and enjoy.

Sincere's Story

Sincere Home Decor started in 1988 as a neighborhood plumbing and hardware retail store on a small street in Oakland, CA. After recognizing the potential of the remodeling business in the Bay Area, the owner moved the company to a larger location near Downtown Oakland and also added another warehouse in West Oakland where he implemented a wider range of building/remodeling materials.

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Over the years, Sincere has grown into a complete remodeling supply company carrying plumbing, bathroom fixtures, heating, building material, cabinets, flooring, counter tops, windows and home appliances. Not only did Sincere become one of the TOP 500 Home Improvement Retail in the nation, it is also the TOP dealer for Kraftmaid Cabinetry for six straight years.

Warehouse Warehouse Warehouse Warehouse
Photos of Deluxe Showroom

Sincere's PRO Warehouse branches stock a large inventory of all wood cabinets, granite countertops, tiles, and wood flooring as well as providing special order items for any consumer's needs. Its KITCHEN AND BATH SHOWROOM branches offer free kitchen designs and have a wide range of special order items catering to any consumer's needs.

Warehouse Warehouse Warehouse Warehouse
Photos of Pro Warehouse

With Six branches around the Bay Area including Oakland, San Francisco, Santa Clara, and Tracy, Sincere continues to offer consumers the best quality products with the best prices pertaining to them. Along with our quality products, price, and selection, we also offer the best customer service we can because we believe in helping our customers gain knowledge with the products so that they can use them to their maximum benefit. Our goal is not to get our customers to come in for one time, but to develop a long term relationship with them and advise them with any of their home needs.


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